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If you've been a regular fan of international musician
magazines such as Guitar World, Guitar Player, Player, or Creem over
the last two decades, chances are you have read a cover story or main
feature written by respected US rock journalist Steven Rosen.
Steven
has played a major role in shaping those and many other American music
publications with his insightful and often exclusive interviews with
rock legends from Jeff Beck, Led Zeppelin, Brian Wilson, Ginger Baker
and Paul McCartney to modern day heroes such as The Chili Peppers,
Green Day and Dream Theater.
Australian Musician is pleased to have Steven
join our humble team and we look forward to raiding his incredible
interview
archives in the near future. For our special anniversary edition
however, Steven reflects on some of his most memorable experiences with
some
of music's biggest icons. Welcome aboard Steven...
Nothing touched me like music.
The first time I experienced the reverb and Stratocaster twang that
painted the Ventures' "Walk
Don't Run," the sound turned me around and slammed me in the head
leaving an indelible dent. didn't know what it was or how they did it,
but I knew I wanted to be part of it, part of that glorious society strumming
on guitars and capturing it on vinyl for generations to come.
So, as a high school novice,
I created the first music column the school's student newspaper had
ever seen. Sending out letters
to the various clubs and record companies, I received correspondence
allowing me entrée to these palaces of passionate guitar picking
[the Whiskey, Troubadour, Ice House, and Starwood, all Hollywood monuments
giving birth to the impending sonic revolution that would quickly stampede
over all of us] and, on occasion, was sent tickets to review concerts
at the larger arenas around town. And when free records began appearing
in the mail, I knew there was no holding back the floodwaters.
As an up and coming rock journalist, you had to make
your bones. You began by writing pieces gratis for the local rags. Then,
I had a live review printed in the Los Angeles Free Press, a once mighty
publication gone to seed, but nonetheless, providing me with my first
real by-line. $15 U.S. and I thought I had just won the Pulitzer. From
there, I scratched my way slowly up the ladder of credibility, landing
stories in Creem, Circus, Zoo World, and Rock, desperately trying to
create a name for myself and some relatively steady work.
Then, in mid-1973, a publicity company befriended me,
took me under their wing as it were, and landed me an interview with
Jeff Beck. As a guitarist myself, and someone who'd listened to Truth
every day in an attempt to emulate the Englishman's astonishing solos,
I felt like a god. If I never met another musician in my life, this was
enough.
I interviewed Jeff at the
infamous Continental Hyatt [nee Riot] House in the very heart of the
Sunset Strip, one of the only
hotels in town that tolerated the craziness and manic antics of the rock
bands staying there. This is the hotel that was home away from home for
Zeppelin and The Who and virtually everyone else, Brit bands on the road
seeking to let off steam. "Bonzo" riding motorcycles up and
down the hallways, rooms completely trashed and set ablaze, and Keith
Moon tossing television sets out of windows. Business as usual. The groups
ponied up the tab at the end of their stay and the management looked
the other way.
The day comes and equipped with a $29 cassette player
and a thousand questions, I ride the elevator to his room, knock on the
door, and do my best imitation of faux-self-confidence. Fainting was
one breath away. Jeff opens the door and the moment is so surreal, it
feels like I'm watching myself standing there shaking heads with the
world's most profoundly gifted guitarist.
Beck is talkative and expansive
and I'm still floating three inches aboveground. As I'm turning the
cassette over to side B,
I figure a safety check couldn't hurt. I rewind a few inches, press play
and …silence. Devastating, career ending nothingness. Pressing
play instead of record was not on the agenda. Jeff sees this and to my
utter astonishment, says I can come back tomorrow. We continue our talk
- making certain to punch the record button- and I'm so embarrassed I
can barely speak. return the next day, we cover all the missing questions,
and in the end it was truly perfect. That would represent the first of
sixteen cover stories I'd write for Guitar Player magazine over the course
of six years. When I came back that second day, I brought an all-maple
Strat I had, thinking he'd maybe dig checking it out. He loved this Fender
and joked about not giving it back. Truth be told, I probably would have
given it to him had he asked.
So, that was the beginning
of a career that has now spanned about thirty years. There were so
many remarkable encounters,
it's almost impossible to recount them all. I went on to interview Robert
Fripp from King Crimson, a notoriously difficult subject. Before we even
begin, he takes my pages of questions, reads them to himself and spits
out his responses as if I'm not even in the room. In 1977, I went on
the road with Zeppelin for nine days. Jimmy Page was another one of those
immortals I never thought I'd meet. After vegetating for four days in
a Chicago hotel, I'm finally summoned by one of the handlers and instructed, "Jimmy
will see you now." Entering his room, I see a huge hole in the wall,
plaster on the carpet, a broken telephone lifelessly lying nearby. Jimmy
is a very private individual so he had pulled the item from the wall,
flung it against another wall, and thus was the crater created. An auspicious
start to say the least.
Several days later, I almost came to blows with John
Paul Jones because of that Beck cover I mentioned earlier. Seemed, I
didn't make positive comments about the band and when JPJ read the story
(me, in my benign ignorance had brought copies of this issue for each
of the band members), he wanted to pummel me.
Those incidents were just a drop in bucket. I flew to
San Francisco for a Todd Rundgren interview and the response to my first
question elicited this answer:
Me: "So, Todd, can you
talk a bit about the guitars you're currently using?"
Todd: " Guitars? I'm
not going to talk about guitars. Ask my roadie."
Or the time I crossed the
country to interview Pete Townshend. He was more than happy to talk
guitar but at one point he
said, "I played that guitar with the two horns. What was that called?
Timidly, I whispered, "an SG?" "Yeah, that's it, the SG."
Pete Townshend not knowing the type of instrument he
played. It was priceless.
Frank Zappa, another intimidating
personality. I queried him on the early days of the band and he shoots
back with, "What
magazine is this for? I've already talked about that before. And now
you're just gleaning what somebody else has gleaned and …" I
didn't know what he was talking about but I knew he wasn't going to talk
about those formative days.
Cream, one of my favourite
bands ever, and I have the opportunity to conduct a phoner with Ginger
Baker. This was around the
time of the Baker/Gurvitz Army project and a few years after his work
with Clapton and Bruce. But I wanted to know about that period and offering
up the interrogative, "Could you talk a little bit about working
with Cream?" resulted in him burning down the phone line with invectives
and bile. Big mistake but I learned: if you want to talk to an artist
about his early work, start with what he's doing now and work backwards.
That was maybe one of the shortest interviews I ever did, running fifteen
minutes at most.
But balancing all this were
the golden moments: interviewing ZZ Top upon the release of their first
album and establishing a relationship
with Billy Gibbons that has lasted to this day. Doing the first interview
Bad Company ever granted and having Paul Rodgers say to me at one point, "That's
one of the best questions anyone has ever asked." Later I'd take
Paul to see Elvis Presley at the Inglewood Forum, driving him there in
my beat-to-hell Triumph Herald. Accompanying Humble Pie on a Japanese
tour back in 1973. Befriending Edward Van Halen and writing three cover
stories for Guitar World magazine.
There are too many tales to talk about in this limited
space. At the end of the day, I can only say that I've been blessed with
the opportunity to meet my musical heroes. Everyone from Paul McCartney
and Brian Wilson to Page and Beck and Van Halen and Supertramp and Procol
Harum and hundreds of others. There have been great moments and torturous
moments, times when I wanted to shrink into a tiny little ball and disappear
and times when I knew I was establishing a rapport with a relative stranger
that would endure for years to come.
I write about music because I have to write about music;
I've read so much garbage over the years, I felt that I could truly provide
a voice for all those record buyers and concert attendees who would never
have the chance to meet these icons. I'd like to think I ask the questions
they'd ask if given the opportunity. But, like any gig, there are deadlines
and rejections, pats on the back and near punches in the nose.
I wouldn't trade my life for anything.
And in coming issues, look for some of these stories
I've mentioned, interviews with the Beatles and The Who and Zeppelin
and more. And when you read them, my greatest hope is that you come away
from this assemblage of words and periods and semi-colons with a more
profound insight into the artists you love. If I've provided you with
that, then I've done my job. That's what keeps me writing all these years
later; I'm nothing without someone to read what I've written.
So, these future tales and
odysseys are for you …I'll
do everything I can not to let you down.
STEVEN ROSEN
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