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Posted in Blog, Electric Guitars, Gear    //    Post Date - June 23, 2018

During the week, Fender Musical Instrument company gathered dealers into Sydney for a look at their new releases for second half of the year and also presented a Custom Shop event. Among those on hand from Fender headquarters to greet the dealers and outline the proceedings for the next six months were Justin Norvell, Snr Vice President Product and Mike Lewis, VP Product Development – Fender Custom Shop.

The most significant release of the week was the presentation of the new Player Series, a tremendous progression on the Standard series of guitars. The Player Series features new Alnico pickups, replacing the ceramics, improved body radii, upgraded bridges, 22 fret necks, new colours, classic spaghetti logo and ‘F’ stamped neck plate. Check out our interview about the Player Series with Justin Norvell below.

In the Fender Artist series, we were honoured to have a first look at the new Corona-made USA Flea Jazz Bass Active, featuring 2 piece Alder body, Quartsawn maple neck, ‘C’ shape neck, 22 medium frets, Fender Custom humbucking bridge pickup, 12”-16” compound radius, Hi-Mass bridge, and Aguilar OBP-1 18 volt preamp.

Also on its way is the Albert Hammond Jr Stratocaster with alder body, period-accurate glass polyester finish, 3 custom ceramic single-coil Strat pickups, Modern ‘C’ shape neck, bullet truss rod nut, rosewood fingerboard, unique pickup switching, 70s era headstock and logo.

The Johnny Marr Jaguar we already knew about, featuring Lake Placid Blue limited run, maple neck based on Marr’s 1965 Jaguar, vintage style heel truss rod adjustment, custom-wound bare Knuckle Johnny Marr single-coil pickups, 4 position plade switch mounted in lower-horn chrome plate, dual upper-horn switches, jaguar bridge with Mustang saddles and vintage style floating tremolo tailpiece and ‘taller’ trem arm with nylon sleeve insert to prevent arm swing. A couple more Artist models, which we saw but were sworn to secrecy about, are currently at prototype stage and due for release later in the year.

Also on view were the Limited Edition 60th anniversary Triple Jazzmaster and Classic Jazzmaster. Several models in the Classic Series are new too including a ‘50s Strat Lacquer , 60s Strat Lacquer , 50s Tele Lacquer, ‘50s P Bass Lacquer, 60s Jazz Bass Lacquer and classic series ‘60s Jaguar Lacquer.

Amp-wise, new models to the Mustang GT Amp toolbox are Mesa Boogie Mark iiC+, Bassbreaker 15, Studio Tube Pre Amp, Dual Showman and Acoustasonic Simulator. New effects include; Metal Gate, Modulated Small Hall Reverb, Modulated Large hall Reverb, Boutique Drive, Sustain, Modulated Analog Delay and Fender Blender.

In their ukulele line, Fender continue to buck convention with their unique Fender headstock models including two new Signature ukes dedicated to Grace Vanderwaal, their youngest signature artist ever.

The grander, official release on all of this gear occurs at Summer NAMM in Nashville next week.

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Posted in Blog, Electric Guitars, Gear    //    Post Date - June 20, 2018

New Electric Guitars, Basses Provide Official Entry Point for Artists, Players Ready To Commit With Often Imitated But Never Duplicated Fender Gear

Fender Musical Instruments Corporation (FMIC) today released a new line of electric guitars and basses for aspiring players and artists who represent the future of guitar. Dubbed the “Player Series,” the line will establish a new level of excellence for players ready to take that next step in their musical journey with Fender’s iconic models–whether their dreams lie on a big stage or in a garage band and beyond.

Australian Musician’s Greg Phillips was at the Sydney Fender event today and spoke to Senior Vice President-product, Justin Norvell about the new Player Series

The Player Series replaces the Standard Series and is the new foundational offering and first official step into Fender’s electric guitar product lines. Built for players who dream of taking their art to the next level, these guitars have a signature sound and classic look that only Fender’s iconic models can provide. The ultimate creative partner, Fender Player Series guitars and basses are the respected and legitimate choice, unlocking infinite creative opportunities for players who choose to pair their individual style with Fender’s often imitated, but never duplicated gear; and with every detail considered in the design process, these models are the best builds ever offered in the $1149 – $1349 price range.

“As artists dig deep to find new sounds and means of expression, the guitar continues to be central to so much of this creativity that’s happening in music and culture,” said Justin Norvell, SVP Fender Products. “We hope to empower the next generation of artists and players by arming them with the best tools to help bring their craft to life. The Players Series guitars embody that coveted Fender sound and form that has made our guitars iconic with so many generations of creators.”

Respecting Fender’s heritage while maintaining an innovative spirit, the Player Series blends authentic Fender tone, sound and style with a modern edge that’s versatile enough to handle any style of music. The series sets a new benchmark for quality and performance, with upgraded features, including Alnico pickups for all models, updated body radii, 22 fret necks, upgraded bridges, fresh, bold colours and a revised classic logo for a more traditional look. With 94 SKUs across 21 models and hero colours including Sage Green, Polar White, Tide Pool, Butter Cream, and Sonic Red, artists and players can express themselves in limitless ways.

The new line is already being used across genres including punk, jazz, country, rock and more by top artists, such as: Turnstile, Mattson 2, Whitey Morgan, Cherry Glazerr, Melanie Faye, Jeff Gilteman and Saya Gray – accompanying each on their musical journey toward exceptional artistry.

The Fender Player Series includes the following models:

•Player Stratocaster® Maple Fingerboard $1149

•Player Stratocaster® Pau Ferro Fingerboard $1199

•Player Stratocaster® Left-Handed, Maple Fingerboard $1149

•Player Stratocaster® Left-Handed, Pau Ferro Fingerboard $1199

•Player Stratocaster® HSS, Maple Fingerboard $1149

•Player Stratocaster® HSS, Pau Ferro Fingerboard $1199

•Player Stratocaster® HSH, Maple Fingerboard $1149

•Player Stratocaster® HSH, Pau Ferro Fingerboard $1199

•Player Stratocaster® Plus Top, Maple Fingerboard $1149

•Player Stratocaster® HSS Plus Top, Pau Ferro Fingerboard $1199

•Player Stratocaster® Floyd Rose®, Maple Fingerboard $1299

•Player Stratocaster® Floyd Rose®, Pau Ferro Fingerboard $1349

•Player Telecaster® Maple Fingerboard $1149

•Player Telecaster® Pau Ferro Fingerboard $1199

•Player Telecaster® Left-Handed, Maple Fingerboard $1149

•Player Telecaster® Left-Handed, Pau Ferro Fingerboard $1199

•Player Telecaster® HH, Maple Fingerboard $1149

•Player Telecaster® HH, Pau Ferro Fingerboard $1199

•Player Jaguar® Pau Ferro Fingerboard $1199

•Player Jaguar® Bass Maple Fingerboard $1149

•Player Jaguar® Bass Pau Ferro Fingerboard $1199

•Player Jazzmaster® Pau Ferro Fingerboard $1199

•Player Precision Bass® Maple Fingerboard $1149

•Player Precision Bass® Pau Ferro Fingerboard $1199

•Player Precision Bass® Left-Handed, Maple Fingerboard $1149

•Player Precision Bass® Left-Handed, Pau Ferro Fingerboard $1199

•Player Jazz Bass® Maple Fingerboard $1149

•Player Jazz Bass® Pau Ferro Fingerboard $1199

•Player Jazz Bass® Left-Handed, Maple Fingerboard $1149

•Player Jazz Bass® Left-Handed, Pau Ferro Fingerboard $1199

•Player Jazz Bass® Fretless, Pau Ferro Fingerboard $1199

•Player Jazz Bass® V, Pau Ferro Fingerboard $1349

Fender Australia website

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Posted in Electric Guitars, Gear    //    Post Date - May 12, 2018

Fender Musical Instruments Corporation (FMIC) has announced the 60th anniversary celebration of Fender’s most creative and expressive model: the Jazzmaster. A hero of the underground, the Jazzmaster has been adopted by generations of artists looking for unique sonic qualities and combinations, unlocking genre defying sound that lives on today within…

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Posted in Bass, Electric Guitars, Gear    //    Post Date - February 18, 2018

Nicolas Wilfer presents new Warwick and Framus product from their booth at the 2018 NAMM Show. Warwick and Framus distributed in Australia by Amber Technology

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Posted in Acoustic Guitars, Electric Guitars, Gear    //    Post Date - February 12, 2018

There were plenty of amazing new guitar-related products released by Yamaha Music and Line 6 at the 2018 NAMM Show, all distributed  here by Yamaha Australia. Let’s have a look at some of it direct from the booths at NAMM.  

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Posted in Bass, Electric Guitars, Gear    //    Post Date - February 12, 2018

Australian Musician headed down to the Ernie Ball Music Man booth at NAMM 2018 to have a word to AJ Braman about the new product range for 2018. Check these video on the new Stingray bass range, Valentine guitars, new St Vincent models and the Cutlass guitars. Ernie Ball Music…

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Posted in Electric Guitars, Gear    //    Post Date - February 11, 2018

Jake Handler shows us the new range of Schecter guitars at NAMM 2018. Schecter distributed in Australia by

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Posted in Electric Guitars, Gear    //    Post Date - February 8, 2018

Brandon Schmidt speaks with AM’s Greg Phillips about the new Contemporary Series in Fender’s Squier range. At NAMM Show 2018, Fender Musical Instruments Corporation (FMIC) announced the expansion of its offerings with the new Squier Contemporary Series, which includes Stratocaster® and Telecaster® electric guitars with an all-modern look, feel and…

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Posted in Acoustic Guitars, Electric Guitars, Gear, Other Fretted    //    Post Date - February 6, 2018

“When it comes to building a guitar, there is a big difference between assembly and artistry. If history has taught us anything, it is that there is no substitute for skilled craftsmanship. At Eastman, each instrument is given the attention to detail required to ensure that it reaches its maximum…

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Posted in Electric Guitars, Gear    //    Post Date - February 2, 2018

AM’s Greg Phillips chats to Fender’s Senior Product Manager Alan Abassi about the new American Original series. at NAMM Show 2018 Launched January 2018, the American Original Series is Fender’s new line of American-made electric basses and guitars inspired by Fender’s most-successful ‘50s, ‘60s and ‘70s models. Replacing the American…

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